Chapter 4,5,6

Advertising 4 P's

• prominent

• Presented

• Probable

• Prediction

Advertising 4 ps

• Placement

• Proximity

• Practice

Prominent

• for the consumer to notice

• for the consumer to note

• for the consumer to purchase

• for the consumer to notify

Presented

• is it clear information no large distribution

• is it clear information no large distractions

• is it clear information no large distances

• is it clear information no large difference

Placement

• is it in plane shape

• is it in plane simulator

• is it in plane sign

• is it in plane sight

Proximity

• are they close together based

• are they close together basically

• are they far basically

Advertising cannot use logo

• Va

• FTC

• FHA

• USDA

Equal housing

• logo must be included in all advertising

• logo must be included in most advertising

• logo must not be included in all advertising

Uniform residential loan application 1003

• has reasonable information

• has important information

• has improved information

• has impact information

LE loan estimate

• integrates good faith estimate and ECOA

• integrates good faith estimate and RESPA

• integrates good faith estimate and TILA

• integrates good faith estimate and TRID