BUS1008

The microenvironment consists of larger societal forces that affect the marketing manager such as demographic, economic, natural, technological, political and cultural forces.

• True

• False

Which of the following is a force that does NOT affect the Microenvironment?

• The company

• The Suppliers and Intermediaries

• Customers

• The economic environment

The actors close to the company that affect its ability to serve the customers are part of

• Micro environment

• Macro environment

• Market

  environment

. 

The macro environment are the larger societal forces that affect the micro environment - demographic, economic, ecological, technological, _______, and _______ forces.

• political, cultural

• political, supplier

• The publicscompetitor, cultural

• none of the above

Which of the following statements is true?

• Demography is the study of human population in terms of size, density, location, age, gender, occupation and other statistics

• The technological environment is made up of institutions and other forces that affect a society's basic values, perceptions,...

• The ecological environment consists of factors that affect consumer purchasing power and spending patterns

• None of the above