Mercatique chapitre 10
1st Grade
•12 Qs
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Mercatique chapitre 10
Quiz
•
Education
•
1st Grade
•
Practice Problem
•
Medium
Margot Lelandais
Used 1+ times
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12 questions
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1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Les différents objectifs d'une communication peuvent être :
Cognitif
Affectif
Conatif
Subjectif
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Les objets d'une communication peuvent être multiples :
Cognitif
sur le produit
sur la marque
sur un événement de l'entreprise
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Il n'est pas important de déterminer la cible d'une action de communication.
Vrai
Faux
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Les médias de masse sont :
La TV
La mercatique directe
La radio
La promotion des ventes
Le cinéma
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le site Internet d'une entreprise correspond à du :
Paid Media
Owned Media
Earned Media
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Un spot TV sur la chaine TF1 pour une entreprise correspond à du :
Paid Media
Owned Media
Earned Media
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Un article de presse rédigé par un journaliste à son initiative correspond pour une entreprise à du :
Paid Media
Owned Media
Earned Media
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