BUS1009

Which of the following is part of an organization's marketing environment?

• The organization's micro-environment.

• The organization's macro-environment.

• Any internal or external force affects the organization's ability to create, communicate, deliver, and exchange value offerings.

• All of the options listed are part of an organization's marketing environment.

What is the process of breaking the marketing environment into smaller parts to gain a better understanding of it known as?

• The internal environment

• Environmental analysis

• The micro-environment

• The macro-environment

Which of the following statement is correct?

• The internal environment includes those factors that are not controllable by the organization

• Weaknesses are internal factors that marketers seek to minimize

• The internal environment includes factors that are controllable by the organization

• Both b and c

Which of the following is not a part of an organization's external environment?

• Customers

• Competitors

• The micro-environment

• All of the options listed are a part of an organization's external environment.

Primary produces such as wheat farmers construct dams in an attempt to influence their businesses what type of environment?

• Internal environment

• External environment

• Micro-environment

• Macro-environment