AMUL ICE-CREAM QUIZ

What is the global average per capita consumption of ice cream?

• 1 litre

• 5 litre

• 2.5 litre

• 3.5 litre

What is the % rise in market share for branded ice cream, between 2019 and 2022?

• 12%

• 8%

• 5%

• 2%

What is the per person, per annum, ice cream consumption in India in 2022?

• 500 ml

• 750 ml

• 300 ml

• 420 ml

Consumers prefer consuming ice-cream how frequently?

• Daily

• Twice-weekly

• Weekly

• Monthly

What is the vision of Amul ice-cream for 2030?

• 425 lac litre

• 750 lac litre

• 500 lac litre

• 300 lac litre

Which among the following brands is NOT a regional competitor?

• Cream Bell

• Arun

• Movenpick

• Dairy Day

Amul Ice-Cream was shown in which of the below films?

• RRR

• Chandigarh Kare Aashiqui

• Bhediya

• Bhool Bhulaiya 2

Which are the new launches under Impulse range?

• Khatta Meetha Mango Duetz

• Coffee Bar

• Sugar-free Punjabi Kulfi

• All of the above

What is the support being provided to channel partners by Amul?

• WD new cold room installation Rs.1/litre scheme

• Full Crate Load (FCL) incentive scheme

• HADF/WDPT scheme for DF and Push cart

• All of the above

What is the margin structure (WD margin on MRP/Retailer Margin on MRP) of Amul Gold Range ice-cream?

• 7%/30%

• 5%/15%

• 4%/12%

• 5%/25%