Unit 2 - Recap

What is the unit number?

• 3

• 2

• 1

• 4

What is the unit name?

• Developing a Marketing Campaign

• Personal and business finance

• Business environment

• Investigating Customer Service

What time is the exam Part B?

• 9:00am

• 9:30am

• 11:00am

• 10:15am

How long do you get to write the Part B exam?

• 3 hours

• 1.5 hours

• 30 minutes

• 2.5 hours

What does the T stand for in SWOT?

• Ten

• Triple

• Truth

• Threats

What is a rationale?

• The reason how

• The reason why

• Campaign

• Marketing mix

How many activities are included within the exam?

• 2

• 5

• 3

• 1

Which one is a primary research method?

• Case study

• Internet research

• Questionnaire

What does P stand for in PESTLE?

• PLC

• Polar

• Political

• Policies

Which one is included in the 4 P's?

• Product

• Picture

• Poor

• Physical