MKT 120 Test#2

MKT 120 Test#2

University

20 Qs

quiz-placeholder

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MKT 120 Test#2

MKT 120 Test#2

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Bobbi Stevens

Used 9+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The set of moral principles or values that guides behavior.

ethics
ethical judgement
expectations

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Is the means of by which a strategy is carried out.

business strategy
tactic
unique value

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The legal liability a manufacturer or trader incurs for producing or selling a faulty product is known as:

corporate social responsibility
product liability
privacy laws

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which growth strategy creates completely new opportunities by developing new products that will be intro in new markets?

diversification
product development
market development

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What are the four names of the BCG Matrix?

star,goat,cash cow, exclamation point
dog, cash cow, question mark, start
dog, cat, cow, heart

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What guides the corporate strategy, which in turn, guides the marketing strategy and planning?

marketing strategy
SWOT
mission statement

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What type of business would publish a new product marketing promotion in the local newspaper, online, and in stores?

business-to-non-profit
business-to-consumer
business-to-business

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