MKT 120 Test#2
Authored by Bobbi Stevens
Business
University
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The set of moral principles or values that guides behavior.
ethics
ethical judgement
expectations
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Is the means of by which a strategy is carried out.
business strategy
tactic
unique value
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The legal liability a manufacturer or trader incurs for producing or selling a faulty product is known as:
corporate social responsibility
product liability
privacy laws
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which growth strategy creates completely new opportunities by developing new products that will be intro in new markets?
diversification
product development
market development
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What are the four names of the BCG Matrix?
star,goat,cash cow, exclamation point
dog, cash cow, question mark, start
dog, cat, cow, heart
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What guides the corporate strategy, which in turn, guides the marketing strategy and planning?
marketing strategy
SWOT
mission statement
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What type of business would publish a new product marketing promotion in the local newspaper, online, and in stores?
business-to-non-profit
business-to-consumer
business-to-business
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