Marketing Ch. 2

Businesses that use the marketing concept benefit from marketing activities more than those that do not.

• True

• False

Marketing helps businesses make better decisions about what to sell and how to sell it.

• True

• False

Marketing helps consumers build lifestyles and friendships.

• True

• False

Marketing has no impact on consumers making better purchasing decisions.

• True

• False

Countries that have well-developed marketing systems generally have more jobs and higher wages for their citizens.

• True

• False

What role did marketers play in the widespread of the personal computer?

• marketers built the hardware

• marketers designed the software

•  marketers improved computing speed

• marketers let consumers know what they could accomplish with computers

The best example of misrepresentation in marketing is

• A car company runs an ad for a very expensive car but does not list the car's price in the ad.

• A fast-food restaurant runs a special menu item which is so popular that it is sold out when you visit.

• A new ice cream flavor is advertised as delicious, but you do not like it.

•  A technology company promotes its device as compatible with another device, but the devices are incompatible.

The right to adequate and accurate information is protected by the Consumer Bill of Rights.

• True

• False

The right to safe products is protected by the Consumer Bill of Rights.

• True

• False

The right to product choices is protected by the Consumer Bill of Rights.

• True

• False