Markets & Analytics: Chapters 10-12 Review

How much does organic content cost?

• 10% of a campaign budget

• $9.99 for each platform

• It doesn't cost any money

• Each platform has a different price

Which is not an example of paid social medial advertising?

• a promoted Facebook post from a business you follow

• a sponsored Instagram photo from a popular clothing company

• A Twitter trend promoted for a national event

• a blog post targeted at millennials

Content marketing doesn't require much lead time before a return on investment can be realized.

• True

• False

Immediate return on investment, exact targeting, and continual traction are all ______ of paid social media marketing.

• benefits

• elements

• features

• none of these

YOu could see quick, but not necessarily long-lasting results with a(n) _____ marketing campaign.

• traditional

• influencer

• digital

• outdoor

A huge discount, free trail, and a free upgrade are all offers that could be used in a great converting ad.

• True

• False

Those who recognize their pain points and who are looking for remedies are in the engagement stage.

• True

• False

According to SproutSocial, 46 percent of people will unfollow brands that ______.

• are too quiet

• don't reply to direct messages

• post irrelevant content

• post too many promotional messages

If they've done their research, marketers don't need to test or refresh their ads.

• True

• False

ANalytics is often described as the study of historical data to _____.

• research potential trends

• analyze the effects of potential decisions

• evaluate the performance of past decisions

• all of these