Print Advertising

Who has long used print media to reach their target audiences and promote their products or services?

• magazine editors

• audiences

• advertisers

• corporate companies

A short amount of words that provoke thought by the reader is called what?

• headline

• tagline

• logo

• body copy

What should be appropriately cropped, sized, and should look amazing in your print ad?

• logo

• illustration

• slogan

• headline

A short group of words that appear consistently with the products they try to sell is called:

• headline

• slogan

• body copy

• logo

What part of a print ad should be 4-6 sentences, minimum?

• headline

• logo

• slogan

• body copy

Good print advertising is always backed by what?

• thought

• money

• purpose

• idea

What helps make an ad attention-grabbing?

• catchy phrase

• good image

• strong logo

• link to website

Which is NOT an element of an Ad?

• headline

• jumpline

• body copy

• logo

What is a CTA?

• Certified Technical Artwork

• Creative Target Audience

• Commercial Topic Alignment

• Call To Action

What is the goal of an advertisement?

• use minimal colors in print to keep costs down

• show off the look of their product

• draw large numbers of 18-21 year olds toward product

• capture the readers attention