Which is an example of a cultural characteristic that would have an impact on businesses trading with certain foreign countries?

• source of income

• type of climate

• role of females

• variety in industry

Why are some employers hesitant to vet a potential employee by looking at their social media?

• They want to avoid seeming to be discriminating based on demographic information they found online.

• They want to avoid spending the time and money to search all possible sites.

• They dislike having applicants knowing their online profiles are being evaluated.

• They may find information that would disqualify the otherwise most qualified candidate.

“I buy only the most expensive brands” is a statement that characterizes which type of customer?

• suspicious

• disagreeable

• superior

• methodical

What technology has made personal branding more important than ever before?

• social media

• smart watches

• smart phones

• intranet of things

What should one do to determine whether a customer’s complaint is justified?

• investigate the problem

• ask a supervisor

• take immediate action

• restate the complaint

Business people who fail to adapt their communication styles to appeal to their international clients are most likely to:

• impress the clients

• offend the clients

• persuade the customers to buy

• betray the client's trust

Which would most likely be the cause of customer complaints?

• institutional ads

• price reduction

• extended hours

• product quality

Noncomplainers may be unhappy with a purchase but fail to communicate their displeasure. For businesses, are noncomplainers a more difficult problem than complainers?

• Yes, noncomplainers take longer to get their message across.

• Yes, a salesperson lacks the opportunity to resolve the issue for noncomplainers.

• No, noncomplainers fail to express ill feelings.

• No, a salesperson can satisfy noncomplainers within company guidelines.

What can individuals do to positively develop their social media brand?

• post material online of everything they do

• post emotional responses to any post that upsets them

• post content that is consistent and professional in nature

• post updates quickly before they forget what they were going to say

Which causes the greatest number of cultural sensitivity issues?

• communication

• relationships to time and space

• globalization

• level of comfort with uncertanity