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Marketing Chapter 9 Review

Authored by courtney_kerby@yahoo.com courtney_kerby@yahoo.com

Business

9th - 12th Grade

Used 4+ times

Marketing Chapter 9 Review
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27 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following statements about mass marketing is true?

It ignores differences among customers.

It tailors the message to each type of customer.

It assumes that each customer has unique wants or needs.

It requires more time and money than niche marketing.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A tool used to compare the strengths and weaknesses of a product or company with other, similar products or companies is a(n) ____.

SWOT analysis

environmental scan

competitive analysis

sales analysis

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following statements about niche markets is true?

They are generally small markets.

They can be very profitable.

They are broad and encompass the needs of many customers.

They satisfy the needs of the mass market.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The type of market segmentation that considers how far customers will travel to conduct business is ____.

geographic segmentation

demographic segmentation

behavioral segmentation

psychographic segmentation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following characteristics is not an example of demographic segmentation?

ethnicity

occupation

age

attitude

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Psychographic segmentation is most likely to be used to identify which of the following groups of people?

people with large families

people interested in solar-powered solutions

people who live in urban areas

people more than 60 years old

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Company A and Company B both sell sports equipment. Company A offers lower prices, but Company B offers excellent customer service. Which of the following statements about Company A and Company B is true?

Company A and Company B are indirect competitors.

Company A is using nonprice competition.

Company B is using nonprice competition.

Both Company A and Company B are using price competition.

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