What's the Motive LAP Test

When customers make purchases, they are actually buying the __________ that products offer.

• prestige

• benefits

• services

• features

Determine whether the following statement is true or false: Two prospects may buy the same product to obtain different benefits.

• False, prospects buy products based on the products’ features..

• False, products offer the same benefits to all prospects

• True, all prospects have the same product wants and needs.

• True, products offer different benefits to different prospects.

The reasons that cause people to purchase products are called

• needs.

• wants.

• features.

• buying motives.

When people make purchases on the basis of reason or logic, they are using __________buying motives.

• rational

• patronage

• emotional

• inappropriate

When customers buy on the basis of their feelings or impulses, they are using __________ buying motives.

• rational

• detached

• emotional

• patronage

Customers purchase from one business rather than another because of __________ buying motives.

• rational

• patronage

• emotional

• impulsive

The concern for a product’s durability can best be described as a(n) __________ buying motive.

• rational

• patronage

• emotional

• traditional

Which of the following buying motives could best be described as emotional:

• Accuracy

• Increased production

• Group approval

• Quality of materials

Which of the following is a patronage buying motive:

• Desire for variety

• State of health

• The product’s safety

• Product assortment

A prospect who wants to buy tickets for a white-water rafting trip to experience the adventure of the rapids has __________ buying motives.

• rational

• patronage

• emotional

• traditional