Marketing Midterm

Marketing Midterm

9th - 12th Grade

75 Qs

quiz-placeholder

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Marketing Midterm

Marketing Midterm

Assessment

Quiz

Other

9th - 12th Grade

Easy

Created by

Joseph Gilliam

Used 5+ times

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75 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Michael, David, and Jackson are planning to start a business. They are conducting a S.W.O.T analysis. In this context, what does 'S' stand for in S.W.O.T?

Strength

Silly

Studio

Seldom

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does SWOT analysis evaluate?

A company's internal and external factors

A company's mission and vision statement

A company's financial performance

 A company's management team

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of an internal factor in a SWOT analysis?

Market trends

Experienced marketing team

Government regulations

Competitors

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of an external factor in a SWOT analysis?

Access to financial resources

Organizational structure

 Economic conditions

Strong brand reputation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can a company use the information gathered in a SWOT analysis?

To identify areas where it has a competitive advantage

To develop a plan to address weaknesses

To develop a strategy to take advantage of new market opportunities

All of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can a company use the information gathered in a SWOT analysis to minimize threats?

By developing a plan to differentiate its products or services

By adjusting its marketing strategy to align with consumer preferences

By cutting costs

By increasing its prices

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a factor that can impact a company's marketing efforts in the global economy?

Currency exchange rates

 Political stability

Weather patterns

Cultural differences

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