Marketing 2nd MP Review

A ___ is the path a product takes from producer to end consumer.

A type of promotion that informs and encourages consumers to purchase their product or service over their competitors.

• product promotion

• purposeful promotion

• institutional promotion

• promotional mix

What are the parts of the AIDA model?

• Ask questions

  Initiate the sale

  Develop ads

  Ask for Action

• Answer questions

  Investigate opportunities

  Take in Dollars

  Attract Attention

• Attract Attention

  Build Interest

  Create desire

  Ask for action

Customers can pick their own strawberries at Sauder's farm in Myerstown.

• indirect channel of distribution

• intensive distribution

• influencer

• direct channel of distribution

Apple produces iPads and iPhones which can be purchased through network providers (Verizon, AT&T, etc.) and major retail stores (Best Buy, Target, etc.)

• exclusive distribution

• indirect channel of distribution

• direct channel of distribution

• content marketing

A form of persuasive communication to inform consumers about products and services as well as well persuade them to purchase those products and services.

• product

• place

• price

• promotion

A form of promotion designed to create a favorable / positive image of their business in the minds of consumers.

• cross promotion

• positive energy

• institutional promotion

• direct marketing

Involves a sales rep establishing and maintaining direct contact with prospects and customers.

• personal selling

• advertising

• sales promotion

• public relations

A paid form of communication directed at prospective customers.

• personal selling

• public relations

• advertising

• sales promotion

An action or form of communication designed to influence opinion and to create a favorable public image.

• direct marketing

• sales promotion

• personal selling

• public relations