Advantages and disadvantages of using media

1.     Large potential audiences (potentially millions of people)

2.     Can allow direct interaction between scientists and publics

3.     Initial content can be controlled by the scientists.

4.     Caters for both one-way and two-way communication, depending on audience’s preference.

5.     Always accessible; suits the audience’s time preferences.

The above are the advantages of communicating science by using what type of media?

• Traditional journalism (both print and online, e.g.: TV, radio, magazines, newspapers)

• Live or in-person activities include, for example: debates, discussions, sci-art, science cafes, science festivals, public lectures, science centres and museums, and debates.

• Virtual interactions, including online journalism, blogs, wikis, podcasts, Facebook, Twitter, and other social media, as well as citizen science

1.     Enormous potential audiences (potentially millions of people).

2.     Because it is supervised by experts (such as journalists), it is of an excellent quality.

3.     Agenda-setting is traditionally recognized.

4.     By selecting the right publication or program, the audience can be chosen.

The above are the advantages of communicating science by using what type of media?

• Traditional journalism (both print and online, e.g.: TV, radio, magazines, newspapers)

• Live or in-person activities include, for example: debates, discussions, sci-art, science cafes, science festivals, public lectures, science centres and museums, and debates.

• Virtual interactions, including online journalism, blogs, wikis, podcasts, Facebook, Twitter, and other social media, as well as citizen science

1.     More personal - involves direct communication between the public and science.

2.     The content can be managed more effectively by scientists.

3.     makes two-way communication possible.

4.     Can collaborate with other outside organizations who have complementary skills.

The above are the advantages of communicating science by using what type of media?

• Traditional journalism (both print and online, e.g.: TV, radio, magazines, newspapers)

• Live or in-person activities include, for example: debates, discussions, sci-art, science cafes, science festivals, public lectures, science centres and museums, and debates.

• Virtual interactions, including online journalism, blogs, wikis, podcasts, Facebook, Twitter, and other social media, as well as citizen science

1.     Little exposure to the public (tens to thousands of people)

2.     Resource-intensive, with poor sustainability of operations.

3. May be criticized for only drawing viewers who have an interest in what they are doing.

The above are the disadvantages of communicating science using what type of media?

• Traditional journalism (both print and online, e.g.: TV, radio, magazines, newspapers)

• Live or in-person activities include, for example: debates, discussions, sci-art, science cafes, science festivals, public lectures, science centres and museums, and debates.

• Virtual interactions, including online journalism, blogs, wikis, podcasts, Facebook, Twitter, and other social media, as well as citizen science

1.     Can promote 'jokey' or superficial connection, but it is very difficult to regulate how the content is interpreted by others.

2.     Requires ongoing care to maintain profile

3. Essential communication abilities that might not be obvious right once are needed.

The above are the disadvantages of communicating science using what type of media?

• Traditional journalism (both print and online, e.g.: TV, radio, magazines, newspapers)

• Live or in-person activities include, for example: debates, discussions, sci-art, science cafes, science festivals, public lectures, science centres and museums, and debates.

• Virtual interactions, including online journalism, blogs, wikis, podcasts, Facebook, Twitter, and other social media, as well as citizen science