Marketing Plan Quiz 2

An example of a unique selling proposition (value proposition) is:

• "We offer quality clothing."

• "Our prices are lower than others."

• "We specialize in a clothing line that is eco-friendly."

• "Our service is the best around."

Giving your POTENTIAL customer a lot of information on their first encounter with your product/service will likely result in...

• A well-informed, rapid decision to purchase.

• A loyal customer due to your transparency.

• a trusting relationship built on concise communication.

• confusion!

If the market is already saturated with similar products to yours (too many out there already) you must do the following in order to survive as a business owner...

• give up and launch a unique product.

• find the cheapest place to produce the product.

• do something unique with it. (unique service or added features)

• buy out your competitors.

Offering the lowest price often communicates that your product is inferior (of lesser quality) than others.

• False

• True

An elevator pitch is...

• a jingle that helps sell your product/service.

• a well-rehearsed summary of your value proposition.

• a contest to see who can throw an elevator the furthest.

• a high-pressure sales tactic that can be performed in 30 seconds.

Good marketing should be problem:solution focused.

• True

• False

If you don't give your potential customer a compelling reason why what you have is better...

• they will likely just compare based on price and make a decision.

• they will likely buy from you anyway.

• they will likely not buy from anyone because you totally crushed their heart and pulverized their dreams.

• You might be dumb if you choose this answer.

Purchasing engages ________ first and is justified by ________, if it is justified at all.

• your wallet, buying it

• common sense, emotions

• emotions, logic

• Come on! Just pick the right answer already!

Targeting the pain means...

• reducing the price for the customer to make it more affordable.

• giving a solution to a problem the consumer didn't recognize they had.

• pressuring a potential customer into buying a marginal product

• offering a good solution to a real problem in the marketplace

"Best tamales in the city!" is an example of

• catchy words: they appeal to the consumer that wants a great value.

• weasel words: they are meaningless, ineffective, and make a business look shallow.

• great advertising: who doesn't want the best tamales in the city?

• target marketing: targeting dumb people (This is likely true but DO NOT CHOOSE THIS ANSWER)