Introduction to Promotions

One to many paid communication through mass mediums

• Sales Promotion

• Advertising

• Publicity

• Personal Selling

This element in the promotional mix...

• Publicity

• Public Relations

• Sales Promotion

• Direct Marketing

Mail, Email, and Texts are used in this element

• Advertising

• Sales Promotion

• Direct Marketing

• Personal Selling

Target just went from great to bad to ugly. But the worst may be over.

New YorkCNN Business — 

Target just demonstrated how quickly things can change in the world of retail, posting a terrible quarter after nearly two years of soaring profits and record revenue growth. But the big box retailer is promising things will change in the other direction just as fast.

Target was widely seen as one of the winners of the pandemic, gaining new customers as shoppers not wanting to go into brick-and-mortar stores were drawn to its growing curbside pickup and home delivery.

But after a disappointing fiscal first quarter when profits fell 40%, Target just had an even worse second quarter. Profits plunged 90% compared to a year earlier.

• Advertising

• Sales Promotion

• Publicity

• Direct Marketing

Bombas Socks donates 1 pair of socks to a homeless shelter for every 1 pair of socks sold.

• Advertising

• Public Relations

• Sales Promotion

• Personal Selling

This is an example of this promotional mix element

• Advertising

• Public Relations

• Direct marketing

• Personal Selling

Temporary, incentive to buy

• Advertising

• Sales Promotion

• Publicity

• Direct Marketing

Creating a favorable public image

• Advertising

• Sales Promotion

• Publicity

• Public Relations

Not paid for, can be negative or positive, newsworthy

• Advertising

• Sales Promotion

• Publicity

• Public Relations

This is an example of which promotional mix element

• Advertising

• Sales Promotion

• Publicity

• Direct Marketing