Marketing Applications 1.03

Marketing Applications 1.03

12th Grade

13 Qs

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Marketing Applications 1.03

Marketing Applications 1.03

Assessment

Quiz

Business

12th Grade

Practice Problem

Medium

Created by

Autumn Smith

Used 21+ times

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13 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A buying decision begins with a

choice

information search

need

assessment of options

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following would be considered a higher order need?

food

clothing

safety

social belonging

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Martin is an American, but he also identifies himself as Hispanic. Martin belongs to an American

subculture

family

social group

reference group

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Your favorite NBA player endorses Gatorade, so you buy it. This is an example of a(n)

psychological influence

membership group

reference group

opinion leader

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Your personal picture of the world is known as your

perception

culture

attitude

membership group

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A person’s interests and activities influence her/his buying behavior. This is referred to as

subculture

lifestyle

social influence

personality

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

You’ve visited a certain frozen yogurt shop before, and you didn’t like it. Now, your friends want to go there, and you decide not to join them. Your buying behavior is being influenced by a(n)

opinion leader

special occasion

expectation

cultural norm

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