
Marketing Applications 1.03
Quiz
•
Business
•
12th Grade
•
Practice Problem
•
Medium
Autumn Smith
Used 21+ times
FREE Resource
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13 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A buying decision begins with a
choice
information search
need
assessment of options
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following would be considered a higher order need?
food
clothing
safety
social belonging
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Martin is an American, but he also identifies himself as Hispanic. Martin belongs to an American
subculture
family
social group
reference group
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Your favorite NBA player endorses Gatorade, so you buy it. This is an example of a(n)
psychological influence
membership group
reference group
opinion leader
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Your personal picture of the world is known as your
perception
culture
attitude
membership group
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A person’s interests and activities influence her/his buying behavior. This is referred to as
subculture
lifestyle
social influence
personality
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
You’ve visited a certain frozen yogurt shop before, and you didn’t like it. Now, your friends want to go there, and you decide not to join them. Your buying behavior is being influenced by a(n)
opinion leader
special occasion
expectation
cultural norm
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