Media Audiences

What is a target audience?

• The people who will see the product

• The people who like the media product

• The groups of people a product is intended for

• The people who will see the media product

What is a primary audience?

• The groups of people a media product is intended for

• The main group of people the product is intended for

• Other groups of people who like the media product

• The groups of people who will see the product

What is a secondary audience?

• The groups of people a media product is intended for

• The main group of people a product is intended for

• Other groups of people who like the media product

• The groups of people who will see the product

Who are social group A?

• Middle class (teachers, finance)

• Unemployed and students

• Upper class (lawyers and doctors)

• Skilled tradespeople

Who are social group E?

• Middle class (teachers, finance)

• Unemployed and students

• Upper class (lawyers and doctors)

• Skilled tradespeople

Who is the primary target audience for this poster?

• Teenagers

• Toddlers

• Boys

• Girls

How can we tell who the target audience is for a product?

• Colours

• Gender of characters

• Age of characters

• Style of text

My 60 year old mum enjoys the TV program Euphoria. How would you describe her audience group?

• Secondary audience

• Primary audience

• Target audience

• Tertiary audience

When a type of audience enjoys the media product intended for them, they have a ..................................

• Preferred reading

• Negotiated reading

• Oppositional reading

When a type of audience dislikes the media product, they have an ..................................

• Preferred reading

• Negotiated reading

• Oppositional reading