Tech Award Enterprise (2019) Component 3
Authored by Michael Marks
Business
9th - 12th Grade
Used 41+ times
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15 questions
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1.
MATCH QUESTION
1 min • 1 pt
Direct marketing
Advertising
Sponsorship
Public relations
Competitions
Personal selling
Mail order catalogues
Sales promotion
Telephone
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One advantage of selling to a B2B market is:
A B2B customer is more likely to buy in bulk
B2B customers are less likely to be brand loyal
B2B customers are more willing to pay higher prices
B2B customers have a shorter sales cycle
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Identify one appropriate method of payment for orders made over the phone
Cash
Card payment
Standing order
Direct debit
4.
MATCH QUESTION
1 min • 1 pt
Sales promotion
Moving image
Advertising
Direct mail
Public relations
Coupons
Direct marketing
Face-to-face
Personal selling
Exhibitions
5.
MATCH QUESTION
1 min • 1 pt
Age
Demographic
Usage rate
Psychographic
Location
Geographic
Lifestyle
Behavioural
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The formula for Gross Profit =
Revenue minus Cost of Sales
Revenue plus Cost of Sales
Cost of Sales minus Revenue
Revenue minus Net Profit
7.
MATCH QUESTION
1 min • 1 pt
Personal selling
Magazines
Direct marketing
Loyalty incentives
Public relations
Advertising
Press releases
Sales promotion
Radio advert
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