Tech Award Enterprise (2019) Component 3

Match the following

• Public relations

• Print

• Advertising

• Telephone

• Direct marketing

• Competitions

• Sales promotion

• Mail order catalogues

• Personal selling

• Sponsorship

One advantage of selling to a B2B market is:

• A B2B customer is more likely to buy in bulk

• B2B customers are less likely to be brand loyal

• B2B customers are more willing to pay higher prices

• B2B customers have a shorter sales cycle

Identify one appropriate method of payment for orders made over the phone

• Cash

• Card payment

• Standing order

• Direct debit

Match the following

• Sales promotion

• Face-to-face

• Personal selling

• Direct mail

• Public relations

• Coupons

• Advertising

• Moving image

• Direct marketing

• Exhibitions

Match the following

• Usage rate

• Demographic

• Location

• Geographic

• Lifestyle

• Behavioural

• Age

• Psychographic

The formula for Gross Profit =

• Revenue minus Cost of Sales

• Revenue plus Cost of Sales

• Cost of Sales minus Revenue

• Revenue minus Net Profit

Match the following

• Public relations

• Radio advert

• Sales promotion

• Press releases

• Direct marketing

• Magazines

• Advertising

• Loyalty incentives

• Personal selling

• Email

Reorder the following

• Purchase order

• Invoice

• Reciept

• Statement of account

The formula for Net Profit =

• Gross Profit minus Other expenses

• Gross Profit plus Other expenses

• Other expenses plus Gross Profit

• Revenue minus Cost of sales

The formula for Net Current Assets =

• Current assets minus Current liabilities

• Total assets plus Current liabilities

• Total assets plus Total liabilities

• Current assets - Long term liabilities