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Tech Award Enterprise (2019) Component 3

Authored by Michael Marks

Business

9th - 12th Grade

Used 41+ times

Tech Award Enterprise (2019) Component 3
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15 questions

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1.

MATCH QUESTION

1 min • 1 pt

Match the following

Public relations

Competitions

Direct marketing

Print

Sales promotion

Mail order catalogues

Personal selling

Sponsorship

Advertising

Telephone

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One advantage of selling to a B2B market is:

A B2B customer is more likely to buy in bulk

B2B customers are less likely to be brand loyal

B2B customers are more willing to pay higher prices

B2B customers have a shorter sales cycle

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify one appropriate method of payment for orders made over the phone

Cash

Card payment

Standing order

Direct debit

4.

MATCH QUESTION

1 min • 1 pt

Match the following

Advertising

Face-to-face

Sales promotion

Exhibitions

Public relations

Moving image

Direct marketing

Coupons

Personal selling

Direct mail

5.

MATCH QUESTION

1 min • 1 pt

Match the following

Age

Psychographic

Location

Behavioural

Lifestyle

Geographic

Usage rate

Demographic

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The formula for Gross Profit =

Revenue minus Cost of Sales

Revenue plus Cost of Sales

Cost of Sales minus Revenue

Revenue minus Net Profit

7.

MATCH QUESTION

1 min • 1 pt

Match the following

Sales promotion

Email

Direct marketing

Magazines

Advertising

Press releases

Public relations

Loyalty incentives

Personal selling

Radio advert

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