Store Lesson 4 Place

Getting the right product to the right customer at the

• right time

• at the right place

• in the right quantity

• all of the above

Placement activities evolve around decisions or strategies involved in the distribution channels.

• Distribution Channels

• Channel Management

• Channel Managers

• Channeling Thoughts

Channels that involve a single transaction from a vendor to offer a product for sale to the consumer.

• Indirect

• Medium

• Constant

• Direct

Channels that involve multiple, interconnected channel members such as: wholesalers, agents, and distributors. 

• Direct

• Medium

• Indirect

• Constant

people or companies that buy large quantities of products from vendors or manufacturers and warehouse them to resell in smaller quantities to retailers.

• Wholesalers

• Intermediate

• Retailer

• Manufacturer

__________ are representatives (individuals or firms) that have authority to act on behalf of another company or individual to execute the sale of products but are not employees of that company.

• Wholesaler

• Retailer

• Agents

• Employee

__________ entities that purchase non-competing products, warehouse them, and sell them to retailers or direct to consumers.

• Wholesalers

• Agents

• Retailers

• Distributors

Channel Members

• Add value to products

• Provide special services to retailer

• Need to work with cooperatively with retailer

• All of the above

The basic objective of all placement decisions or strategies is to make the product accessible for the consumer.

• True

• False

Channel management is managing and directing all of the activities involved in getting a product from the manufacturer to the customer.

• True

• False