IQ #1 SERVICES MKTG MODULE 1

ONE OF THE FIRST TO DESCRIBE SERVICES IN YEAR 1960.

• REGAN

• ROBERT JUDD

• AMERICAN MARKETING ASSOCIATION

• KOTLER

THE MAJORITY OF SERVICE PRODUCTION IS LABOR INTENSIVE.

• FACT

• MYTH

ONE OF THE IMPORTANT FEATURES OF SERVICES IS ITS TANGIBILITY

• TRUE

• FALSE

IT MEANS THAT SERVICES CANT BE STORED.

• INTANGIBILITY

• INSEPARABILITY

• HETEROGENEITY

• PERISHABILITY

ACCORDING TO LEVITT, EVERY TANGIBLE CORE PHYSICAL PRODUCT IS ACCOMPANIED BY AN INTANGIBLE SERVICE COMPONENT

• TRUE

• FALSE

THESE ARE GOODS WHICH ARE PACKED AND THE CUSTOMERS CAN SEE, EVALUATE AND TRY THEM PRIOR TO PURCHASE

• EXPERIENCED GOODS

• MERCHANDISE GOODS

• VERY GOOD

• SEARCH GOODS

IT MEANS THAT THE QUALITY, LENGTH OF TIME IT TAKE TO DELIVER, AND SCOPE OF SERVICE GIVEN VARY WIDELY.

• INTANGIBILITY

• PERISHABILITY

• HETEROGENEITY

• INSEPARABILITY

WHAT IS THE SUBJECT CODE OF SERVICES MARKETING?

• MME 01-18

• MME 04-18

• MME 07-18

• MME 08-18

KOTLER PROPOSED HOW MANY CATEGORIES FOR PRODUCT-SERVICE RELATIONSHIP?

• 2

• 4

• 6

• 8

SERVICES CAN ALSO BE OFFERED BY PRIVATE SECTOR

• TRUE

• FALSE