IQ #1 SERVICES MKTG MODULE 1

IQ #1 SERVICES MKTG MODULE 1

University

10 Qs

quiz-placeholder

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IQ #1 SERVICES MKTG MODULE 1

IQ #1 SERVICES MKTG MODULE 1

Assessment

Quiz

Business

University

Medium

Created by

Rachelle Esperanza

Used 7+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

ONE OF THE FIRST TO DESCRIBE SERVICES IN YEAR 1960.

REGAN

ROBERT JUDD

AMERICAN MARKETING ASSOCIATION

KOTLER

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

THE MAJORITY OF SERVICE PRODUCTION IS LABOR INTENSIVE.

FACT

MYTH

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

ONE OF THE IMPORTANT FEATURES OF SERVICES IS ITS TANGIBILITY

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

IT MEANS THAT SERVICES CANT BE STORED.

INTANGIBILITY

INSEPARABILITY

HETEROGENEITY

PERISHABILITY

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

ACCORDING TO LEVITT, EVERY TANGIBLE CORE PHYSICAL PRODUCT IS ACCOMPANIED BY AN INTANGIBLE SERVICE COMPONENT

TRUE

FALSE

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

THESE ARE GOODS WHICH ARE PACKED AND THE CUSTOMERS CAN SEE, EVALUATE AND TRY THEM PRIOR TO PURCHASE

EXPERIENCED GOODS

MERCHANDISE GOODS

VERY GOOD

SEARCH GOODS

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

IT MEANS THAT THE QUALITY, LENGTH OF TIME IT TAKE TO DELIVER, AND SCOPE OF SERVICE GIVEN VARY WIDELY.

INTANGIBILITY

PERISHABILITY

HETEROGENEITY

INSEPARABILITY

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