AICE Business Ch. 18
Authored by Michael Castillo
Business
9th - 12th Grade
Used 9+ times
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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of collecting and recording and analyzing data about customers, competitors and the market
data mining
market research
qualitative data
economic process
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
the collection of first hand data that is directly related to the needs of the business
qualitative research
secondary research
quantitative research
primary research
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
the use of existing data that was originally collected for another purpose
qualitative research
secondary research
quantitative research
primary research
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
non numerical data, which provides insight into the detailed motivations of consumers and helps to explain their buying behavior or opinions
qualitative research
secondary research
quantitative research
primary research
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
numerical results from research that can be statistically analyzed
qualitative research
secondary research
quantitative research
primary research
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
the process of selecting a group of respondents from a larger population
sample
sampling bias
sampling
range
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
when a sample is not a good representation of the whole population, because it is chosen in ways which give some people a greater chance of being selected
sample
sampling bias
sampling
range
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