Designer Roles

What is the role of BRAND MANAGER?

• is tasked with planning, developing and directing marketing efforts to increase the value and performance of a specific brand, service or product. competitors.

• develops and manages the marketing and/or communications strategy, planning and execution for a company, product or service, integrating activities with product or service managers and guiding the research and analysis of market data.

• writes, edits and proofs promotional or publicity copy for print or electronic publications.

• is the creative head of a design firm, advertising agency or in-house design department. In all of these areas, key responsibilities can include the development of graphic design, advertising, communication and industrial design.

   

What is the role of COPYWRITER/EDITOR?

• is tasked with planning, developing and directing marketing efforts to increase the value and performance of a specific brand, service or product. competitors.

• develops and manages the marketing and/or communications strategy, planning and execution for a company, product or service, integrating activities with product or service managers and guiding the research and analysis of market data.

• writes, edits and proofs promotional or publicity copy for print or electronic publications.

• is the creative head of a design firm, advertising agency or in-house design department. In all of these areas, key responsibilities can include the development of graphic design, advertising, communication and industrial design.

   

What is the role of CREATIVE/DESIGN DIRECTOR?

• is tasked with planning, developing and directing marketing efforts to increase the value and performance of a specific brand, service or product. competitors.

• develops and manages the marketing and/or communications strategy, planning and execution for a company, product or service, integrating activities with product or service managers and guiding the research and analysis of market data.

• writes, edits and proofs promotional or publicity copy for print or electronic publications.

• is the creative head of a design firm, advertising agency or in-house design department. In all of these areas, key responsibilities can include the development of graphic design, advertising, communication and industrial design.

   

What is the role of COMMUNICATIONS OR MARKETING MANAGER?

• is tasked with planning, developing and directing marketing efforts to increase the value and performance of a specific brand, service or product. competitors.

• develops and manages the marketing and/or communications strategy, planning and execution for a company, product or service, integrating activities with product or service managers and guiding the research and analysis of market data.

• writes, edits and proofs promotional or publicity copy for print or electronic publications.

• is the creative head of a design firm, advertising agency or in-house design department. In all of these areas, key responsibilities can include the development of graphic design, advertising, communication and industrial design.

   

What is the role of ART DIRECTOR?

• establishes the conceptual and stylistic direction for all design staff and orchestrates their work, as well as the work of production artists, photographers, illustrators, prepress technicians, printers and anyone else who is involved in the development of a project.

• develops and manages the marketing and/or communications strategy, planning and execution for a company, product or service, integrating activities with product or service managers and guiding the research and analysis of market data.

• writes, edits and proofs promotional or publicity copy for print or electronic publications.

• is the creative head of a design firm, advertising agency or in-house design department. In all of these areas, key responsibilities can include the development of graphic design, advertising, communication and industrial design.

   

What is the role of CREATIVE/DESIGN SERVICES MANAGER?

• establishes the conceptual and stylistic direction for all design staff and orchestrates their work, as well as the work of production artists, photographers, illustrators, prepress technicians, printers and anyone else who is involved in the development of a project.

• develops and manages the marketing and/or communications strategy, planning and execution for a company, product or service, integrating activities with product or service managers and guiding the research and analysis of market data.

• manages the creative staff, evaluates its work, ensures that projects meet the requirements of the design brief and are completed on time and within budget.

• is the creative head of a design firm, advertising agency or in-house design department. In all of these areas, key responsibilities can include the development of graphic design, advertising, communication and industrial design.

   

What is the role of GRAPHIC DESIGNER?

• establishes the conceptual and stylistic direction for all design staff and orchestrates their work, as well as the work of production artists, photographers, illustrators, prepress technicians, printers and anyone else who is involved in the development of a project.

• develops and manages the marketing and/or communications strategy, planning and execution for a company, product or service, integrating activities with product or service managers and guiding the research and analysis of market data.

• manages the creative staff, evaluates its work, ensures that projects meet the requirements of the design brief and are completed on time and within budget.

• is responsible for the design of graphic applications such as collateral material, environmental graphics, books and magazines, corporate identity and branding, film titling and websites, from concept to completion

   

What is the role of GRAPHIC DESIGN EDUCATOR?

• transmit their skills and knowledge to students in post-secondary design programs. They implement effective educational strategies through course and curriculum development, assessment methods, course management and act as a liaison with industry.

• develops and manages the marketing and/or communications strategy, planning and execution for a company, product or service, integrating activities with product or service managers and guiding the research and analysis of market data.

• manages the creative staff, evaluates its work, ensures that projects meet the requirements of the design brief and are completed on time and within budget.

• is responsible for the design of graphic applications such as collateral material, environmental graphics, books and magazines, corporate identity and branding, film titling and websites, from concept to completion

   

What is the role of OWNER, PARTNER, PRINCIPAL?

• transmit their skills and knowledge to students in post-secondary design programs. They implement effective educational strategies through course and curriculum development, assessment methods, course management and act as a liaison with industry.

• develops and manages the marketing and/or communications strategy, planning and execution for a company, product or service, integrating activities with product or service managers and guiding the research and analysis of market data.

• manages the creative staff, evaluates its work, ensures that projects meet the requirements of the design brief and are completed on time and within budget.

• holds an equity position and/or has major business responsibility for a firm with employees.

   

What is the role of PRODUCTION MANAGER?

• transmit their skills and knowledge to students in post-secondary design programs. They implement effective educational strategies through course and curriculum development, assessment methods, course management and act as a liaison with industry.

• develops and manages the marketing and/or communications strategy, planning and execution for a company, product or service, integrating activities with product or service managers and guiding the research and analysis of market data.

• is responsible for managing the process (bids, scheduling, production and delivery) of producing design projects, from concept through production, including photography, separations, press work as well as digital production

• holds an equity position and/or has major business responsibility for a firm with employees.