The Ultimate Guide to Advertising in 2023

All advertisers are marketers, but not all marketers are advertisers.

• TRUE

• FALSE

How is advertising defined in the article?

• creating messages to persuade someone to take action

• get people interested in a product being sold.

• To introduce a new product or service to the market

• To differentiate your product from your competitors’

Advertising work simply by __

• creating messages to persuade someone to take action

• getting people interested in a product being sold.

• raising awareness of your brand

• differentiating your product from your competitors’

According to the article advertising is designed to be extremely _____. Check all that applies

• memorable

• influential

• risque

• timely

Why are advertisers important?

• because they incur the cost of advertisements

• responsible for advertising a product or service.

• because they are the master mind in creating advertising and promotion

• without them an ad will not run

_____constitutes the big picture of how a company plans to raise awareness of its brand and convince customers to make a purchase.

• Advertising

• Marketing

______ is the act of communicating messages around these broad goals.

• Advertising

• Marketing

Advertising is just one component of marketing.

• TRUE

• FALSE

Marketing includes a number of different channels nowadays, EXCEPT

• SEO

• Email marketing

• paid advertising

• print ads

The oldest confirmed piece of advertising that dates back to 3,000 B.C is a ___

• placed on church doors in London.

• a reward for 12 stolen horses

• slave owner’s shop — a rug business

• print ad from ancient Egypt promoting the capture and return of an escaped slave.