Brandwashed

Martin Lindstorm was only (a)   when he was chosen to be a member of Lego's advisory board (paragraph 1)

For the past twenty years Lindstorm... (paragraph 1)

• has conducted advertising campaigns for many world-famous brands

• has developed his own commercial system

• has conducted experiments on consumers

• has not done anything interesting

Find in the paragraph 1: მომხმარებელი

(a)  

Find in the second paragraph: დარწმუნება

(a)  

Conducted

• believe into something that is not true

• carried out

• to get and keep a large amount of something

• a person or company that sells goods directly to the public

Cue

• to meet someone or find something by chance

• economic crisis

• indirect sign

• believe into something that is not true

Prevail

• to defeat someone

• economic crisis

• a person or a company that sells goods directly to the public

• things you buy for personal or home use

In what order do you put sentences from exercise 2 into the text?

• a b d c

• c e a b

• b e a c

• c d e a

What do the marketers play on in times of recession to make people spend more? (paragraph 4)

• nerves

• empathy

• instincts

• all of the above are correct

What discouraged the shoppers? (paragraph 4)

• dollar sign

• phrase "maximum of three cans per consumer"

• changes in prices

• low income