Y11 Business Studies - C12 The Marketing Mix: Product

Which one is NOT a component of marketing mix?

• Place

• Product

• Promotion

• Process

Product refers to...

• the design, feature and quality of product.

• the channel used to distribute the product.

• the price of the product.

• the advertising and promotion of the product.

What is consumer goods?

• Goods bought by consumer for own use.

• Service bought by consumer for own use.

• Goods produced for other business use in the production process.

• Services produced to help other businesses.

What is producer services?

• Goods bought by consumer for own use.

• Service bought by consumer for own use.

• Goods produced for other business use in the production process.

• Services produced to help other businesses.

Which are the correct examples of consumer services?

• Education and insurance.

• Advertising and accounting.

• Machinery and spare parts.

• Food and clothing.

Which is NOT a process in product development?

• Advertising and promotion.

• Generate idea.

• Develop a prototype.

• Test the market by product launching.

What is the cost of developing a new products?

• Creating new market.

• Allowed the business to expand.

• The lost of company image if the product failed.

• To be the first in the market.

What is a brand loyalty?

• When consumers keep buying the same brand again and again.

• The identity given to a product.

• The unique name of a product.

• When the product having good quality.

What is a brand image?

• When consumers keep buying the same brand again and again.

• The identity given to a product.

• The unique name of a product.

• When the product having good quality.

Which one is NOT a role of packaging?

• Give information about the product.

• Used for promotion and selling appeal.

• It show the brand image.

• Misleading consumer that the product is good.