SEM Unit 1 & 2 Study Guide

A person who sells non-sport products through the use of sport is considered a(n)

• sport marketer

• non-sport marketer

• advertising marketer

• sport salesperson.

Which of the following help create the excitement and enthusiasm that make the games what they are

• Team owners

• Coaches

• Trainers

• Spectators

One of the main differences between professional and amateur athletes is that for the professionals, the game is often

• closed to the public.

• their occupation

• played for enjoyment.

• free of charge.

The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of

• professional societies.

• sanctioning bodies.

• labor unions.

• trade associations

What do the unorganized participants in sports have that the organized participants do not have?

• Regulated teams

• Specific times to participate

• Professional status

• Freedom from rules

When you read a magazine article about a star athlete, you are using the product of

• sports information

• advertising media.

• . promotional records

• marketing data

Participating in an exercise class at the local health club is an example of

• improving skills

• weight lifting.

• taking lessons.

• personal training.

What type of sporting good are you purchasing when you buy a hat that features the logo of the Miami Dolphins?

• Licensed merchandise

• Novelty items

• Team uniforms

• Athletic equipment

Who must be present for a sporting event to take place?

• Professionals

• Spectators

• Amateurs

• Athletes

Which of the following are characteristics of a sporting event:

• Unchanging and scarce

• Inexpensive and regional

• Intangible and perishable

• Unlimited and costly