Promotional Processes in Marketing

Trade shows and conventions are designed to reach wholesalers and retailers.

• True

• False

Which of the following accurately defines noise in the communication process?

• Loud sounds which keep the source from being heard

• The promotional mix of competitors

• The failure of a potential customer (receiver) to view or hear a message

• Any type of distraction reducing the effectiveness of the communication process

Promotional tie-ins refer to placing products in highly-viewed events.

• True

• False

Effectiveness of advertising depends on which of the following?

• Desired target markets

• Advertising funds

• Nature of the medium

• All of the above

Which type of advertising is aimed at promoting an organization's image, reputation and philosophies?

• Competitive advertising

• Reminder advertising

• Institutional advertising

• Pioneering advertising

The purpose of advertising is to attract attention to a product through any form of paid communication.

• True

• False

Visual merchandising refers to _______.

• Gathering and interpreting information from the world

• Communication with large numbers of potential customers

• Integrated physical elements projecting images to the customer

• Dividing larger quantities into smaller quantities

Which of the following is NOT one of the basic types of promotion?

• Public relations

• Personal selling

• Advertising

• Geographic expansion

Which of the following is TRUE about sales promotion?

• It can be used in all channels of distribution

• It is usually long-term

• It is also known as public relations

• All of the above

The communication process involves a receiver trying to reach a source with a message.

• True

• False