3.02 Stand Out

3.02 Stand Out

9th - 12th Grade

20 Qs

quiz-placeholder

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3.02 Stand Out

3.02 Stand Out

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Zachary Parisher

Used 20+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A unique selling proposition is an attribute of your product or brand that

separates your business from competitors

relates only to your pricing strategy

can be found anywhere

shows why customers should buy elsewhere

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The benefit find that a USP communicates to a customer is

nonspecific

one of a kind

tangible

monetary

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A migraine medication's USP communicates that it contains the safest ingredients. This USP is related to

pricing strategy

guarantee

offer

product features

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A USP can improve the performance of a work team by

building a lasting reputation

creating a unique product

providing a common goal

cutting through advertising clutter

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

USPs are particularly important in a company's ______________ function.

purchasing

human resources

marketing

finance

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Many companies use a USP as part of their overall ________________________ strategies.

diversification

positioning

market dominance

market segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketers often condense USPs into short slogans because

all work team members must memorize them.

there cannot be product differentiation through any other means.

a successful USP is always very short.

customers tend to remember just one thing from an advertisement.

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