Group Communication

You notice several fellow runners using a new brand of running shoe and purchases a pair because they seem to work well

• You are under informational influence
• You are under normative influence
• You are under identification influence
• You are not influenced by others easily

A person who adopts a group's values and views as a guide for their own is under:

• Informational influence
• normative influence
• identification influence
• All of the given answers.

Which of the following products is likely to have the LEAST group influence?

• shoes
• dress
• vitamins
• stereo system

A person who consistently filters, interprets and/or provides information to other group members is

• a filter agent
• an opinion leader
• a step generator
• a busybody

One is most likely to seek an opinion leader when one's

• product involvement and product knowledge are high
• product involvement is low and product knowledge is high
• product involvement and product knowledge are low
• product involvement is high and product knowledge is low

Informal communication between consumers about goods and services is called word of mouth.

• True
• False

A 'brand community' involves a shared sense of belonging among its members.

• True
• False

Public necessities tend to be associated with

• weak product and strong brand influence
• strong product and weak brand influence
• weak product and weak brand
• strong product and strong brand

An individual tends to be an opinion leader:

• for a wide range of products.
• only for certain brands within a product category
• only for specific product or activity clusters
• for all brands within a specific product category

You dress formally on the first day of a new job, but you notice that most other employees at your level dress casually.

• You are under normative influence when you wear casual cloth the next day
• You are under identification influence when you wear casual cloth
• You are under informational influence when you wear casual cloth the
• You are under compliance influence