Group influences

Normative influence occurs when:

• an individual uses the behaviours and opinions of reference group members a
• an individual fulfils group expectations to gain a direct reward or to avoi
• individuals use the perceived group norms and values as a guide for their o
• All of the given answers.

You notice several fellow runners using a new brand of running shoe and purchases a pair because they seem to work well

• You are under informational influence
• You are under normative influence
• You are under identification influence
• You are not influenced by others easily

A person who adopts a group's values and views as a guide for their own is under compliance influence.

• True
• False

Identification influence occurs when:

• a group of individuals share some common characteristic.
• 2 or more individuals work toward the same goal.
• individuals use the perceived group norms and values as a guide for their o
• All of the given answers.

You dress formally on the first day of a new job, but you notice that most other employees at your level dress casually

• You are under normative influence when you wear casual cloth the next day
• You are under identification influence when you wear casual cloth the next
• You are under informational influence when you wear casual cloth the next d
• You are under compliance influence

Which of the following products is likely to have the LEAST group influence?

• shoes
• dress
• vitamins
• stereo system

A group is broadly defined as an aggregate of individuals sharing some common innate characteristic.

• True
• False

A norm is a sanction imposed on an individual for violating a group role.

• True
• False

Public necessities tend to be associated with

• weak product and strong brand influence
• strong product and weak brand influence
• weak product and weak brand
• strong product and strong brand

Necessities and items that are visibly used typically entail a high degree of reference group influence.

• True
• False