Information Search

Information search requires

• sometimes giving up more desirable activities
• time
• money
• all of the above

A consumer notices a new product in a store. Based on the information given in the display, she purchases the product.

• This is an example of limited decision making
• This is an example of extended decision making
• This is an example of habitual decision making
• none of the given answers

Information search may occur for the appropriate evaluative criteria for the solution of a problem.

• False
• True

Consumers engage in an external search when the perceived cost is more than the perceived value of the search

• False
• True

Higher levels of perceived risk generate the external search to increase.

• False
• True

Time and energy can be considered consumer costs of conducting an information search.

• False
• True

Internal information search:

• almost never occurs
• is most important in extended decisions
• involves utilising information other than the individual's memory
• involves using information in the individual's memory

All of the brands that a consumer can think of when faced with a particular problem are known as the:

• awareness set
• decision set
• evoked set
• inert set

Which of the following would most consumers choose as more acceptable for a weekend breakfast than a weekday breakfast?

• cereals
• bacon and eggs or fruit
• a muesli bar
• just a cup of tea or coffee

The evoked set is:

• all those brands a consumer would consider for the solution of a problem
• all those brands a consumer would not consider for the solution of a proble
• all those brands of which a consumer is aware but is indifferent toward
• all those brands for which a consumer is aware of as the solution for a pro