Attitude and attitude change

The cognitive component of an attitude deals with

• connections between our attitude and purchase behaviour
• beliefs about specific attributes or an overall object
• intentions to purchase a product
• cognitive emotionalism associated with a particular purchase

Attitude is an enduring organisation of motivational, emotional, perceptual and cognitive processes

• False
• True

Each individual may evaluate the same belief differently because all of us have

• unique motivations and personalities
• different past experiences
• different reference groups
• All of the given answers are correct

The cognitive component of an attitude deals with

• connections between our attitude and purchase behaviour
• beliefs about specific attributes or an overall object
• intentions to purchase a product
• cognitive emotionalism associated with a particular purchase

In general, the components of an attitude tend to be unbalanced

• False
• True

The behavioural component of an attitude is manifested by

• statements of feelings
• statements of beliefs
• actions or statements of behavioural intentions
• the impact of the attitude on other attitudes

The more consistency exists among the components of an attitude, the more favourable the overall attitude is

• False
• True

Attitude change strategies can initially focus on the

• cognitive component
• affective component
• cognitive component, affective component or behavioural component
• behavioural component

The affective component of an attitude

• requires the prior existence of the cognitive component
• is based on the cognitive component
• is independent of the cognitive component
• can precede the cognitive component

Which of the following is important for the successful use of humour to affect attitudes

• Do not identify the brand until the end of the message
• Use subtle humour
• Do not make fun of potential users
• Use subtle humour and do not make fun of potential users