Marketing Unit Quiz

Which of the following best defines Marketing?

• Advertising for a business

• Selling goods and services

• Transporting goods from where they are made to where they are sold.

• The process of planning, pricing, selling and distributing goods and services.

What is a service?

• Intangible means you cannot physically touch

• Tangible items that have monetary value and satisfy needs and wants

• Items necessary for survival

• Items that you need.

Define Consumer

• person purchasing the item

• person using the item

• All of the Above

• None of the above

How many P's belong in the Marketing Mix?

• 1

• 2

• 3

• 4

What are the 4P's of Marketing?

• Product, Place, Price, Promotion

• Points, Place, Price, promotion

• Product, Place, Position, Production

• Price, Production, Placement, Promotion

What is the marketing mix?

• Four Marketing strategies used to influence potential customers

• five Marketing strategies used to influence potential customers

• six Marketing strategies used to influence potential customers

• None of the above

What is a Good?

• Tangible items that have monetary value and satisfying needs and wants

• Intangible means you cannot physically touch

• Items necessary for survival

• Items that you would like to have but not necessary for survival

Iphones, tablets and apple watches are

• Needs

• Wants

• promotion

• Revenue

When was DECA founded?

• 1946

• 1956

• 2006

• 2016

Dividing the market into groups based on what benefits they are looking for and why they buy the product

• Geographic Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentation