MEDIA ADVERTISING

Which one IS NOT a demographic of target audience

• Age

• Shoe size

• Gender

• Ethnicity

Which is a purpose for media products

• Advertising

• Socialising

• Profit

• Critical acclaim

Which of the following is NOT among

DONALD GUNN's

"12 Types of Advertising"?

• The DEMO

  (a visual demonstration of the product)

• Show the NEED or PROBLEM (then the product being sold)

• The GIMMICK (a bit of showbiz trickery always sells)

• EXEMPLARY STORY (weaves a narrative that helps illustrate the product’s benefits)

_________________ includes using television and radio advertising to reach large audiences.

• Print media

• Electronic media

• Broadcast media

What type of technique or strategy is used for this advertisement?

• Sponsorships

• Celebrity endorsements

• Emotional appeal

• Gifts

Quantitative analysis means

• analysing lots of data

• numerical analysis of data

• analysing how much data you have analysed

• calculating how many hours you have been analysing data for

What technique and strategy is used in this advertisement?

• Emotional appeal

• Slogans and jingles

• Gifts

• Sponsorships

Which sector would the Frozen movie be classed as?

• Audio Moving Image

• Publishing

• Entertainment

• Interactive

Currently, the largest portion of Twitter advertising revenue is derived from:

• television ads.

• billboard advertising.

• mobile advertising.

• Facebook posts.

When you target an audience by their type of mobile phone, which type of targeting option are you using?

• Behaviors

• Connections

• Demographics

• Interests