Data Mining - 1

What is the definition of data mining?

• It refers to the extraction of hidden predictive information from large databases.

• The process of discovering pattern in large sets of data.

• The intersection of computer science and statistics.

• The technique used to retrieve hidden information from a data warehouse

What is the goal of data mining?

• To extract information from a dataset.

• To understand the structure of the data.

• To use advanced analytical methods

• All of the above.

What is another name for data mining?

• Knowledge mining from data.

• Knowledge mining.

• Knowledge extraction

• All of the above.

What is the main purpose of data mining techniques in prediction and description?

• To predict sales forecast and analyze customer profiles

• To select attributes of objects in a database to predict other variables of interest

• To identify customers suitable for cross-selling

• To assess and view individuals in the market based on their status and need

What is the main objective of data mining in relationship marketing?

• To improve customer retention and increase customer loyalty

• To describe the characteristics of a group of customers

• To detect fraud and identify outliers

• To design and promote web sites

What is customer profiling in data mining?

• A process of identifying valuable customers based on their needs and values

• A way to assess and view individuals in the market based on their status and need

• An application of data mining in website design and promotion

• A technique for detecting fraud and identifying outliers

What is the main application of data mining in outlier identification and fraud detection?

• To detect unusual expense claims by staff and anomalies in expenditure during auditing

• To improve customer retention and increase customer loyalty

• To design and promote web sites

• To describe the characteristics of a group of customers

What is the purpose of customer segmentation in data mining?

• To develop new products and services and effectively market new offerings

• To detect fraud and identify outliers

• To assess and view individuals in the market based on their status and need

• To improve customer retention and increase customer loyalty

What is the main application of data mining in web site design and promotion?

• To detect fraud and identify outliers

• To discover how users navigate a web site and improve site design

• To develop new products and services and effectively market new offerings

• To assess and view individuals in the market based on their status and need

In which field is data mining widely used?

• Banking, marketing, fraud detection, insurance, medical/pharmaceutical, telecommunication & ecommerce

• Telecommunication & ecommerce only

• Fraud detection and insurance only

• Medical/pharmaceutical and telecommunication only