Retail Operations Chapter 8.2 - Store Site Selection

Trade Area

• Geographic Area from which a store draws most of its customers and sales

• the number of people who pass a retail location during a given period of time

The number of people who pass a retail location during a given period of time

• count

• traffic

• people

• visibility

Ability of customers to get in and out of a business site easily

• trade area

• traffic

• ease of access

• visibility

Visibility

• sign placement

• ability of the site to be easily seen by customers

• ability of customers to get in and out of store

• location

Rental Agreement between a landlord and a renter for a property

• sublet

• contract

• lease

• option