inclass

Which potential road block does website optimization remove inorder for a visitor to convert more easily on a website

• Slow checkout process

• ineffective social media engagement

• Confusing site management

making the shopping experience of the website easier affects which stage of buyers journey

• Interest

• Conversion

• Consideration

• Retention

what task are marketing team typically responsible for to ensure a website is crafted to support digital marketing campaigns

choose two of the following ?

• editing website copy

• collaborating on design layouts

• Integrating Business Operations with Website

• Developing the site API

Making sure a Potential customer can access the same pages on mobile as they can on desktop applies to which key principles of web design

• simplicity of design

• consistency of design

• navigation

• usability

when creating content for a website each web site should

Choose two of the following

• easy to read

• be entertaining

• include a call to action

• Include a lots of graphics

Mobile devices currently

generate around ---------- of all

global website traffic.

• 40 to 50 percentage

• 50to 60 percentage

• 60 to 70 percentage

Content marketing

strategies

• Social media posts

• Include call-to-action (CTA) buttons

• Improve the sales funnel