
MM6-PRELIMINARY EXAM
Authored by JOHN BALTAZAR
Business
University

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60 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following is the best definition of an "augmented" product?
The main benefit that a product offers the customer
The range of gods offered by the producer
The product itself and the range of additional services offered to the consumer
The range of functions that the product performs
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a business adds "depth" to its product mix it:
Adds more additional services offered to the consumer, such as long guarantee
Adds to the range of products included in each product line
Increases the number of different product lines offered to consumers
Creates completely new products by means of "new product development"
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When completing a new product development, the stages of the process should be completed in which order?
Generate new ideas, screen ideas, product testing, marketing testing, screen ideas
Concept testing, generate new ideas, product testing, market testing, screen ideas
Generate new ideas, market testing, screen ideas, product testing, concept testing
Generate new ideas, screen ideas, concept testing, product testing, marketing testing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The product life cycle shows that:
The sales of a product can grow and decline depending on the amount of advertising
The sales of a product vary between its market launch and its decline and withdrawal
The sales of a product vary depending on the seasons of the year
The sales of a product grow and then will decline before reaching maturity or saturation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
At this stage of the product life cycle the product's growth begins slowing down and competition becomes fierce.
Decline
Growth
Maturity
Saturation
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which this alternative life cycle products are regularly revitalized with new advertising campaigns and promotional initiatives.
Straw on fire
Long cycle
Fashion
Staircase
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following BEST describe the order of the stages in the life cycle of a product?
Introduction, growth, saturation, maturity, decline
Introduction, maturity, growth, saturation, decline
Introduction, growth, maturity, saturation, decline
Introduction, saturation, growth, maturity, decline
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