Digital Marketing Webinar

Digital marketing is often referred to as___________.

• online marketing

• internet marketing

• web marketing

• All of the above

What is the term used for the process of improving a website's visibility on search engines?

• a) Search engine optimization (SEO)

• b) Pay-per-click (PPC)

• c) Affiliate marketing

• d) Content marketing

Digital marketing includes_____________.

• voice broadcast

• podcasting

• RSA

• All of them

A website`s front - or home page should include_____________

• A lengthy description of the organization

• Logos depicting awards the site`s designers have received

• Links to other websites

• None of the above

Which one of the following statements is true?

• LinkedIn works best for B2B organizations

• Pinterest is great for driving traffic to your product catalog on your website

• Facebook is excellent for businesses that operate in the consumer market

• All of the above

Considering non-personal communication channels, magazines, direct mail and newspapers are considered as

• online media

• print media

  

• broadcast media

• display media

What is the main benefit of using SEO (search engine optimization) in digital marketing?

• a) Increased website traffic

• b) Higher social media engagement

• c) More email newsletter subscribers

• d) Better customer service

Which design approaches help in building sites that are optimized for various screen sizes?

• Mobile optimized design

• Responsive web design

• Progressive enhancement

• Adaptive web design