Public Relations Writing Quiz 2 (Chapters 3 and 4)

A public relations issue statement contains answers to all of the following questions except

• Who are the affected parties?

• Who is to blame for the problem?

• What is the problem or opportunity to be addressed?

• What is the timing of this issue?

• What are your organization's strengths and weaknesses?

A direction sheet is used to format a public relations piece and includes all of the following except:

• Format

• Objective

• Intended Audience

• Subject of the Piece

• All of these.

The part of the direction sheet that focuses on the people for whom the message is intended is called the angle.

• True

• False

The general rule of thumb on how long before an event to run PR material is

• Two weeks before the event

• Two months before the event

• Two hours before the event

• Two minutes before the event

• You don't run PR material before an event. You just hope for the best through word-of-mouth.

The target audience is the people you don't want to feel targeted by your PR campaign.

• True

• False

John Bennett is considered the father of public relations.

• True

• False

Primary research is a type of formal research and involves surveying leading focus groups, and conducting online questionnaires.

• True

• False

Secondary research is a type of formal research and can come from sources such as direct-mailing address list companies.

• True

• False

Descriptive data makes generalizations about a larger group or population from survey responses of a smaller subpopulation.

• True

• False

Inferential data provides information on a population's age, gender, education, etc.

• True

• False