February 27th, Quiz - 11.1

Group that includes a cross section of the entire population a person is targeting in a survey.

• report

• data

• formal report

• representative sample

Document that does not require formal research or documentation.

• primary research

• data

• informal report

• quantitative report

Document that focuses on a broad main topic which is divided into subtopics for complete and clear coverage.

• report

• qualitative data

• formal report

• quantitative data

First-hand research conducted by the writer in preparation for writing a report.

• qualitative report

• formal report

• focus group

• primary research

Facts and figures from which conclusions can be drawn.

• quantitative data

• informal report

• primary research

• report

Small group of people with which the interviewer conducts a discussion to gather answers to a prepared set of questions.

• focus group

• qualitative data

• data

• informal report

Data and information already assembled and recorded by someone else.

• secondary research

• survey

• primary research

• quantitative data

Information that provides insight into how people think about a particular topic.

• report

• qualitative data

• informal report

• data