Marketing

the amount of money that is in the bank account after a deposit or withdrawal

a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so

What would an organisation implement before a product goes into the decline stage?

have a strong effect on someone or something.

Which type of research is this an example of?

Focus Groups

• Field

• Desk

Which are the phases of the market cycle:

• Accumulation, Bullish phase, Distribution, Bearish phase

• Intro, Growth, Maturity, Decline

why might companys raise price

• to gouge

• demand is very high and they want to make the most money

• to attract attention

Buying a packet of chewing gum while waiting to be served would be what kind of purchase?

• Impulse

• Informed

• Routine

Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach. 

• Gender
• Income
• Geographic
• Benefit

most companys lower prices to get rid of an item

• true

• false