Primary Research

Research a company carries out itself for its own benefit is called...

• Primary Research

• Secondary Research

• I don't know

Which of these is a disadvantage of a focus group

• Chance to ask detailed questions to a group of customers

• They are costly and time-consuming to set up.

• Provide unique customer insights into your product or service

A list of things that I want to ask my customers is called a ...

• Grilling

• Investigation

• Questionnaire

• Inquisition

Which of these is the start of an "open" question...

• How would you .......

• Can you ....

• Might you ..........

• Have you ......

Which of the following is not an advantage of interviewing customers.

• asking a lot of open and closed questions

• they can take place in lots of locations, or over the phone, or zoom, for e.g.

• they help you get lots of useful information

• some people may try and say what they think you want to hear

A focus group is

• A group of customers or potential customers who you can ask about their views and opinions

• A series of 1-2-1 interviews

• an online survey

• Online reviews from customers

Questions that include a number of possible answers are called...

• Misleading quotes

• Multi Choice Questions

• Fake news

• Optioned possibilities

Research that a company carries out based on information they get from Newspapers, Magazines, online articles is known as...

• Primary Research

• Research Support

• Secondary Research

• Alternative investigation

A closed question is one that could be answered with a Yes or No ?

• Yes

• No

A group of customers deliberately chosen because the share similar characteristics is called a ....

• Client representatives

• Usual suspects

• Lobby group

• Customer Segment