SWOT 2

Has strong brand equity which is valued at more than $44 billion is an example of

• Strength

• Weakness

• Opportunity

• Threat

Increasing demand for iPads is an example of

• Strength

• Weakness

• Opportunity

• Threat

Growing competition from Android & new players is an example of

• Strength

• Weakness

• Opportunity

• Threat

Economic Downturn – decreasing purchase power of people is an example of

• Strength

• Weakness

• Opportunity

• Threat

Increasing turnover of employees due to low salary levels is an example of

• Strength

• Weakness

• Opportunity

• Threat