The Product

Which one is not included in the 3 types of gift, according to Poruvleb et al

• unwrapped gift

• non traditionally wrapped gift

• traditionally wrapped gift

• personally wrapped gift

This theory is proposed by

• Davis & Knowles

• Gorn

• Ajzen

• Cialdini

Which researchers review other researchers' studies about product colour

• Grossman & Wisenbilt

• Kardes et al

• Poruvleb et al

• Atalay et al

Which method was not employed by Poruvleb et al?

• observation

• interview

• experiment

• workshop

Which study has participants of 25 - 35 yo from Victoria, Australia?

• Atalay et al

• Poruvleb et al

• Holmes & Buchanan

• Grossman & Wisenblit

Classical conditioning between music and coloured pen was studied by

• Poruvleb et al

• Atalay et al

• Gorn

• Kardes et al

Grey is associated with expensive product in USA, but not so in Japan & China. Which issue in psychology is relevant to this finding?

• psychometric

• reductionism

• determinism

• cultural bias

The study by Atalay et al gives a very good example of the importance of .... in consumer behaviour

• individual variables

• nature

• situational variables

• cultural bias

How are study 1 A & 1 B from Atalay et al different?

• both studies were done in different countries

• planograms of study 1 B were shifted off screen centre

• participants of Study 1 A were from Concordia University

• One of them was done in field experiment method

Which sales technique focuses mainly on producing or selling a quality product?

• customer focused

• competitor focused

• product focused