THM Quiz 1

Successful hospitality marketing is highly dependent on the entire travel industry.

• True

• False

The initiatives of marketing should have to highlight the value of memories.

• True

• False

It refers to the location where the customer buys the collection of services.

• Process

• Place

• Product

• Promotion

It refers to the services a company wishes to sell

• Process

• Place

• Product

• Promotion

It refers to the procedures, mechanisms, and flow of activities that occur when the customer and the business interact with each other.

• Process

• Pricing

• Physical Evidence

• Product

The tourism and hospitality industries are difficult industries to succeed in.

• True

• False

The tourism and hospitality industries can deliver quality service without investing in good employees.

• True

• False

This concept can work on an assumption that consumers prefer a product that is inexpensive and widely available.

• Product Concept

• Production Concept

• Selling Concept

• Marketing Concept

The main focus of this concept is to make money.

• Product Concept

• Production Concept

• Selling Concept

• Marketing Concept

This concept focuses on society's well-being.

• Selling Concept

• Product Concept

• Societal Marketing Concept

• Holistic Concept