
marketing
Quiz
•
Education
•
9th - 11th Grade
•
Practice Problem
•
Hard
Rochelle Hendricks
Used 1+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Price is?
advertising, personal selling, sales, promotion, and publicity
what customers are willing to pay
match the markets needs
focuses on a marketing plan
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Frequent buyer rewards cards are known as?
loyalty programs
redemption programs
discount incentives
free products
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Developing, promoting and distributing ideas, goods, or services to create exchanges that satisfy customers
marketing concept
marketing
market segment
target market
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Which function of marketing includes deciding how much to charge for a product or service?
Promotion
Product/Service Management
Financing
Pricing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Target market decisions include?
decisions about advertising, personal selling and publicity
where a product is sold
what customers are willing and able to pay
marketing strategies are directed to a specific group
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Name that function: Designing, producing, maintaining, and improving products or services to meet changing needs and wants.
Marketing Information Management
Financing
Pricing
Product/Service Management
Distribution
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
How many marketing functions are there?
6
7
8
9
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